28 March, 2019

 •  Blog

PROLAB shines at the world’s largest cosmetics event


BRALIZ stand was the highlight of the professional pavilion dedicated to hair at Cosmoprof

PROLAB Cosmetics exhibited its products for the sixth year in a row at Cosmoprof Bologna, the largest cosmetics event in the world, held from 15 to 18 March in Italy. In this last edition, PROLAB presented a stand dedicated to its innovative professional spray straightening line named BRALIZ.

Exporting since 2010 and with distribution in more than 30 countries in the Americas, Europe, Oceania and the Middle East, PROLAB Cosmetics had a very busy stand with visits from current company clients from Colombia, Ecuador, France and Spain and new distributors interested in working with the brand in countries such as the United States, Germany and China.
The participation in a larger 32m² stand in 2019 revealed PROLAB’s commitment to its partners and the strength of the BRALIZ brand in Europe. “Following our principle of supporting PROLAB partners and building strong and desired brands, we increased our investment in the world’s leading professional cosmetics event to present why PROLAB Cosmetics and BRALIZ are unique,” says Miguel Torres, president of the company.

For Catalina Ramirez, director of design and marketing, the movement seen in the BRALIZ stand at Cosmoprof was the validation of an innovation work that began in 2016. “After almost two years studying the market, the category of hair straighteners and after several tests of concept and product, we bet on the launch of BRALIZ in 2018 knowing that we would introduce a revolution in the professional segment. In less than 30 days, the product arrived in Spain and France and was an instant success. A year later, we see how consistent the work of innovation has gained the public attention. “

Now, PROLAB gets ready to board to Dubai, in the UAE, for the Beautyworld Middle East fair that will happen in April.

Find out more about BRALIZ at